What is the story of Cadbury chocolate?

In 1824, John Cadbury opened a grocer's shop at 93 Bull Street, Birmingham. Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar. John's wares weren't just inspired by his tastes, they were driven by his beliefs.

As John’s trade continued to grow, he asked his brother Benjamin for a helping hand and Cadbury became known as Cadbury Brothers. The Cadbury brothers’ business continued to perform admirably, and in 1947 they moved to a larger factory on Bridge Street which had access to all major ports in Britain through a private canal port. Due to ill health, John Cadbury retired in 1861 and passed the company on to his other brothers, George and Richard.

In 1905 Cadbury first produced Dairy Milk, their most popular product of all time. Further production included Bournville Cocoa (1906), Bournville Chocolate (1908), Milk Tray (1915) and Flake (1920), before poster advertisements for Dairy Milk rolled out in the late 1920s. Though not for Dairy Milk, the first Cadbury television advert aired in 1955 and ever since, Cadbury’s television adverts have been some of the most highly regarded in ad history.